Filmmaker Anurag Kashyap and comedian Samay Raina have collaborated on a new ad film for the men’s health brand. Known for their distinct, often controversial public personas, the duo brings their signature wit and self-deprecating humor to the forefront.
The ad quickly went viral for its meta-jokes about their careers and personal lives, sparking conversations across social media platforms like Reddit and Instagram.
Anurag Kashyap's Ranveer Singh statement reminds Samay Raina of Ranveer Allahbadia
The video showcases Anurag Kashyap directing Samay Raina for an ad shoot. The comedy arises from Raina’s repeated failed attempts to deliver his lines. At one point, to help the comedian get into character, Kashyap suggests he act like Ranveer Singh.
This prompts a quick, hilarious retort from the comedian, who references YouTuber Ranveer Allahbadia. "Sir, Ranveer mat bolo; mujhe dusra wala yaad aa jaata hai," Raina quipped, translating to "Sir, please don't say Ranveer; I start remembering the other one."
Soon, this went viral on the internet.
Fan reactions
The video received massive love in the comment section. A user commented, "BEST COLLAB WE HAVE SEEN." Another one posted, "Your marketing team needs a raise."
One person added, "Creative freedom at its peak." A comment read, "I guess we will see Anurag Kashyap in latent S2." Last but not least, one wrote, "The crossover we didn't expect."
Anurag Kashyap and Samay Raina's controversies
Anurag Kashyap was recently involved in controversy after he made comments about leaving Bollywood. Speaking to The Hindu, he said, "I want to stay away from film people. The industry has become too toxic. Everyone is chasing unrealistic targets, trying to make the next Rs 500 or Rs 800 crore film. The creative atmosphere is gone."
On the other hand, Samay Raina made headlines for comments made on his show 'India's Got latent' that received backlash. It led to the show getting canceled and the comedian being summoned by the courts and police.